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Smart Cells Partners with The Honest Midwife to Support Expectant Parents

Smart Cells Partners with The Honest Midwife to Support Expectant Parents

07.08.2026

3 mins of reading

Smart Cells is delighted to partner with The Honest Midwife, bringing together trusted pregnancy education and stem cell banking expertise to help expectant parents make informed decisions for their family.

At Smart Cells, we believe that every expectant parent deserves access to trusted, evidence-based information to help them make informed decisions throughout pregnancy and beyond.

That’s why we’re delighted to announce our new partnership with The Honest Midwife, one of the UK’s most respected online pregnancy education platforms.

Together, we’ll be helping more families access expert guidance on pregnancy, birth, newborn care and stem cell banking, ensuring parents feel informed, confident and prepared for one of life’s most important journeys.

Louise, from Honest Midwife says:

“As a midwife and a mother, I’ve seen and experienced first-hand how important it is for parents to have access to evidence based and trusted information so that they can make the right decisions for their children.  The decision to undertake stem cell banking is, literally a once in a lifetime experience and I am proud to be partnering with Smart Cells to make sure more families have the information they need at the right time to decide what’s right for them.”

Who Is The Honest Midwife?

Founded by Louise Broadbridge, a senior midwife with many years of clinical experience, The Honest Midwife has become a trusted source of pregnancy and parenting education for thousands of families across the UK. The platform offers expert-led online antenatal and postnatal classes covering everything from labour and birth preparation to infant feeding, baby first aid, parenting and wellbeing. All classes are designed to provide practical, evidence-based information in an engaging and supportive environment, helping parents prepare for birth and life with a new baby.

Parents can choose from free educational sessions, live online workshops and on-demand courses, allowing them to learn at their own pace and access trusted advice wherever they are in the UK. Partners are encouraged to attend too, helping families prepare together for the arrival of their baby.

Supporting Informed Decisions

Pregnancy comes with countless decisions, and finding reliable information can sometimes feel overwhelming.

Through this partnership, we’ll be working together to increase awareness of cord blood and cord tissue stem cell banking while also supporting parents with trusted education on pregnancy, labour, birth and early parenthood.

By combining The Honest Midwife’s expert maternity education with Smart Cells’ expertise in stem cell banking, we hope to give families even greater confidence throughout their pregnancy journey.

Because stem cells can only be collected at the time of birth, it’s important that parents have the opportunity to learn about stem cell banking before their baby arrives. Our partnership with The Honest Midwife will help ensure more families are aware of this once-in-a-lifetime opportunity alongside other important aspects of preparing for birth.

Looking Ahead

We’re excited to be working alongside Louise and The Honest Midwife and look forward to sharing valuable educational content, expert insights and resources over the coming months.

Whether you’re preparing for labour, choosing your antenatal education, or exploring whether stem cell banking is right for your family, we’re committed to providing clear, trustworthy information every step of the way.

Learn More

To explore The Honest Midwife’s range of expert-led antenatal and postnatal classes, visit https://thehonestmidwife.co.uk/.

To find out more about cord blood and cord tissue stem cell banking with Smart Cells, browse our website or contact our friendly team on 01895 424430, who are always happy to answer your questions.

Download our free guide to cord blood and cord tissue banking.

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