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Customer stories

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  • Dr Gergana Peeva

    Dr Gergana Peeva is a Consultant Obstetrician and an accredited specialist in Fetal and Maternal Medicine with over 15 years of international clinical experience giving her a global perspective on maternity service.

    She was kind enough to share why she chose storing her baby’s stem cells and her experience with Smart Cells.

Dr-Peeva
  • I regularly discuss newborn stem cell storage with my patients

    My name is Dr Gergana Peeva, and I am a high-risk obstetrician. Over the course of my career, I have supported more than 5,000 women and couples through one of the most important journeys of their lives: pregnancy. I lead a clinic dedicated to holistic maternity care, where my focus is on safe, evidence-based medicine combined with comprehensive wrap-around support for mothers-to-be.

    Part of this support includes helping families prepare for the future, which is why I regularly discuss newborn stem cell storage with my patients. The scientific evidence supporting the potential benefits of stem cell preservation continues to grow, and birth is the only opportunity to collect these valuable cells. I often describe it as a form of life insurance—something you hope you will never need, but may be invaluable in a time of uncertainty.

My experience with Smart Cells has been consistently excellent

Having personally collected more than 100 stem cell samples, I have witnessed firsthand the importance of a service that is reliable, professional, and scientifically robust. My experience with Smart Cells has been consistently excellent: their service is organised, responsive, and seamless from start to finish.

After guiding so many families through the decision-making process, I chose Smart Cells for the collection and storage of my own daughter’s stem cells when she was born in October 2025. This personal experience has further strengthened my confidence in both the service and the team behind it.

I am pleased to offer this statement in support of Smart Cells, both from a professional standpoint and a personal one.

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