RUTH KINDLY TOOK SOME TIME OUT OF HER NEW BUSY SCHEDULE TO ANSWER SOME QUESTIONS ABOUT WHY SHE DECIDED TO STORE FOR ELSIE.

Why did you decide to store your baby’s stem cells?
I have type 1 diabetes and already knew that stem cells are currently being researched and developed for potentially treating various auto-immune diseases and thought perhaps within 25 years, my baby’s stem cells might offer me a chance of a better treatment, as well as being the best natural resource for her should she be unfortunate to develop any illness in the future.

What were the deciding factors that helped you to choose Smart Cells to store your baby’s umbilical cord blood stem cells?
At first I chose Smart Cells because they are located fairly close to where I live and should those cells be needed in an emergency, they wouldn’t take too long to get to us. Then, having received really clear professional information through the post and that being followed up by a friendly call to answer any questions or settle any doubts, it wasn’t a difficult decision. Smart Cells genuinely care about their customers and the payment plan they offered was affordable over a generous amount of time.

What differentiates Smart Cells from the other private umbilical cord blood stem cell storage companies?
In all honesty I didn’t look elsewhere as I was so impressed with Smart Cells!

What was it like working with Smart Cells?
It was and continues to be a fantastic relationship – we just got a little Christmas present through the door from them which is a lovely touch. Mike, who looks after our account is very friendly and reassuring and contacted us throughout the whole process from start to finish to ensure we were happy with everything – it’s a very personal and valued service.

What did you like most about us?
As above: the reassuring, friendly and personal customer service.

Did everything work as you had expected it to?
Yes. Everything is so well explained in advance and my husband was briefed thoroughly by the phlebotomist before D-day so that I didn’t have to worry about the timings myself! The kit arrived in plenty of time as well which was fortunate as my baby Elsie was born 6 weeks early.

What obstacle could have prevented you from using our service?
I guess cost would always be a factor in making a big decision like this as the chances are those cells might never be needed but I think £2,000+ to potentially save a life is a complete bargain.

What would you say to a friend or colleague who was thinking of using Smart Cells?
Do it – don’t hesitate for a moment, it may be the best investment you ever make for your baby and family. If you store those precious cells now who knows what difference they could make within 25 years? No harm is done to either yourself or your baby and Smart Cells hold your hand every step of the way.

Would you recommend this service to others? If so, why?
Yes of course – because none of us can take our future health for granted. We are all living longer and a lot of us will unfortunately experience illness within our lifetimes – storing cells that may one day become part of a future treatment or cure will potentially prolong and enrich the lives of both you and your family. It’s a no-brainer.

Is there anything else you wish to add?
I think there should be greater awareness of this service in surgeries and hospitals and more information out there to educate mums into seriously considering storing their baby’s stem cells, if not for themselves then for the use in medical research or to potentially treat someone who really needs them. I hope the government supports companies like Smart Cells – they could one day save the NHS a lot of money!!