Ruth Elizabeth Ellis

Ruth Elizabeth Ellis

Ruth is a Freelance Graphic Designer and Director of Ruth Elizabeth Design. She decided to store with us for her daughter Elsie who was born in January 2013.

Ruth kindly took some time out of her new busy schedule to answer some questions about why she decided to store for Elsie.

Why did you decide to store your baby’s stem cells?
I have type 1 diabetes and already knew that stem cells are currently being researched and developed for potentially treating various auto-immune diseases and thought perhaps within 25 years, my baby’s stem cells might offer me a chance of a better treatment, as well as being the best natural resource for her should she be unfortunate to develop any illness in the future.

What were the deciding factors that helped you to choose Smart Cells to store your baby’s umbilical cord blood stem cells?
At first I chose Smart Cells because they are located fairly close to where I live and should those cells be needed in an emergency, they wouldn’t take too long to get to us. Then, having received really clear professional information through the post and that being followed up by a friendly call to answer any questions or settle any doubts, it wasn’t a difficult decision. Smart Cells genuinely care about their customers and the payment plan they offered was affordable over a generous amount of time.

What differentiates Smart Cells from the other private umbilical cord blood stem cell storage companies?
In all honesty I didn’t look elsewhere as I was so impressed with Smart Cells!

What was it like working with Smart Cells?
It was and continues to be a fantastic relationship – we just got a little Christmas present through the door from them which is a lovely touch. Mike, who looks after our account is very friendly and reassuring and contacted us throughout the whole process from start to finish to ensure we were happy with everything – it’s a very personal and valued service.

What did you like most about us?
As above: the reassuring, friendly and personal customer service.

Did everything work as you had expected it to?
Yes. Everything is so well explained in advance and my husband was briefed thoroughly by the phlebotomist before D-day so that I didn’t have to worry about the timings myself! The kit arrived in plenty of time as well which was fortunate as my baby Elsie was born 6 weeks early.

What obstacle could have prevented you from using our service?
I guess cost would always be a factor in making a big decision like this as the chances are those cells might never be needed but I think £2,000+ to potentially save a life is a complete bargain.

What would you say to a friend or colleague who was thinking of using Smart Cells?
Do it – don’t hesitate for a moment, it may be the best investment you ever make for your baby and family. If you store those precious cells now who knows what difference they could make within 25 years? No harm is done to either yourself or your baby and Smart Cells hold your hand every step of the way.

Would you recommend this service to others? If so, why?
Yes of course – because none of us can take our future health for granted. We are all living longer and a lot of us will unfortunately experience illness within our lifetimes – storing cells that may one day become part of a future treatment or cure will potentially prolong and enrich the lives of both you and your family. It’s a no-brainer.

Is there anything else you wish to add?
I think there should be greater awareness of this service in surgeries and hospitals and more information out there to educate mums into seriously considering storing their baby’s stem cells, if not for themselves then for the use in medical research or to potentially treat someone who really needs them. I hope the government supports companies like Smart Cells – they could one day save the NHS a lot of money!!

  • "I just wanted to thank you for all your help and advice with regard to our stem cell collection. Our lovely boy was born on the 22nd and collection all went smoothly. It was down to your knowledge and customer care that I felt confident to use Smart Cells rather than another company"

    Lucy Coward June 2011
  • "Smart Cells are clearly very knowledgeable about their product. Even further, they spend time with the client to understand their wishes and current situation. I have found their response time superb and their manner very effective"

    Sara Onstad November 2010
  • "Smart Cells gave us superb service and it was very cool that they were so kind to chat with us and show us the laboratory and storage units. It made me feel more comfortable about your company"

    Nick & Kate Buckingham-Fry October 2010
  • "Everyone who collects umbilical cord stem cells hopes they'll never have to use it, but we know we've done the right thing by bagging and banking just in case we do"

    Simon Leadbetter 2008
  • "Your assistance in getting the kit to us was of more help than you can know - We had the comfort and knowledge that we were as prepared as we possible could be for a severely premature baby"

    Mr. & Mrs. Jonell 2007
  • "A stem cell transplant was the only way to save Ahmed! Ahmed is now growing in height and is transfusion and medication free. He loves school and playing with the other kids - he enjoys being just like the other children"

    Mohamed Ahmed December 2008
  • "Very professional, we knew we were in good hands and that our child's stems cells would be looked after."

    Kyle & Carla Poppleton December 2012
  • "I understand that stories of cloning and Dolly the sheep make people worry that they are playing with nature but it's the most natural thing. When you have children, it is your instinct to do anything to help your child survive. This is just one part of that."

    Darcey Bussell February 2004
  • "We are all living longer and a lot of us will unfortunately experience illness within our lifetimes - storing cells that may one day become part of a future treatment or cure will potentially prolong and enrich the lives of both you and your family. It's a no-brainer."

    Ruth Elizabeth Ellis January 2013
  • "I hope to never have to use it, however if that time should ever come, I'll feel more prepared than if I chose not to store my baby's stem cells."

    Francesca Baillie January 2013
  • "I would have no hesitation recommending Smart Cells to anyone potentially giving birth - especially if they have any historical family health concerns."

    Nikki Khan February 2006
  • "I thought the service was excellent!"

    Danielle Glenn Veierod September 2011
  • "Excellent, I would use the service again"

    Annette Sillick July 2011
  • "Very Approachable when questioned and instructions are easy to follow"

    Nina Breunung June 2011
  • "Great customer service. Really friendly, helpful, knowledgeable, professional and responsive. Would definitely recommend to anyone."

    Emma Johns January 2017
  • "I have used smart cells twice and was very happy with the quality of service on both occasions."

    Sara Al Awar October 2015
  • "It was a stress free process from beginning to end. The staff were all very helpful and nice and our phlebotomist, Ela, was lovely. Would recommend Smart Cells to anyone wishing to have their baby's cord blood/ tissue stored."

    Laurelle Herft November 2015
  • "While we are fortunate enough not to have required the use of it yet, I am put at ease knowing that my son and daughter's cord blood cells and tissues are stored with Smart cells. The team in Dubai were always available and friendly whenever I had a query no matter how big or small. I have recommended Smart Cells to a number of friends but it is the reputation and effective client service from Kazal and his team which convinced most of them to sign up with Smart Cells over the any other storage service. I hope no one ever needs to use this "insurance" and for all to be happy and healthy, but if the time comes for its use I know Smart Cells will be able to honestly and effectively assist me and the rest of the families."

    Sally S Yousif January 2017
  • "We want to thank you and your wonderful team including your service provider DHL for the super excellent service. Everything worked out beautifully as planned, even though we were in different countries and at such a short notice. Ace Service! Super Ace Team!"

    The Hesketh Family 2017 June 2017
  • "I found the initial communication was a bit confusing - ie; Understanding the kit and who would use it, etc. However, once that was clear, the service was incredibly responsive and professional. We would recommend the service without reservation."

    Emily Perry December 2015
  • "We strongly believe that the science will keep evolving and discovering new methods and treatments. Like every parent, we hope to never use stored cells; however, we like to think that by creating awerness and investing in stem cells we will be a small part of the effort to improve stem cell research and discover even more possibilities. When it comes to the Smart Cells team - we are highly satisfied. The Dubai team we dealt with is very professional and responsive. Fatima emailed us regarding every step and kept in touch during most important time in our life. A big thank you from all of us"

    Nejra, Khalid and Baby Hamza February 2017
  • "This is the second time I've used Smart Cells - very efficient, reliable and friendly service."

    Rebecca Guinness August 2015
  • "Mike and Danielle in particular were both great from start to finish. Really made me feel comfortable with the whole process. I would recommend Smart Cells based on the customer service and care they provided. Thank you very much for a very positive experience."

    Claire McCarthy-Morris September 2015
  • "All of your Customer Services Team have been an absolute credit to you. Any questions we had - you had a speedy response. You were very approachable at all times and was very informed about about what was going on. You made it very very easy for us to do this. Thanks a million, you were all an absolute star!!

    Andrea O'Brien June 2016
  • "Extremely good service as we were very late contacting Smart Cells as I began labour early and unexpectedly. Smart Cells responded out of office hours, very efficiently and professionally. Arrived quickly to the hospital and did the procedure with no fuss and disturbance to us. Would recommend."

    Rosemary Stockley October 2016
  • "The team was great and without their high level of responsiveness and thorough explanation, I would have probably selected a competitor."

    Benedicte Rabier-Adami February 2016
  • "As we had recently moved back to the UK from Singapore, we had not thought about the collection of cord blood for our second baby as we had done for our first. It was not till I was in labour that we remembered. My husband called Smartcells from the birthing suite, and everything was taken care of swiftly and painlessly. The courier arrived after only a couple of hours with the kit so we had it in plenty of time before the birth. Amazing customer service and turn around time! Highly recommend"

    Katrine Sawtell October 2016
  • "We were extremely pleased by the constant support and follow up by your staff. I was not sure if my wife did the right thing to call one of your colleagues at 2 am post delivery, but was delighted to know how politely and patiently you responded to the doctor's queries. We were really touched by this act. We wish Smart Cells all the success and would surely recommend to other parents."

    Faisal Hijazi October 2014
  • "Everything worked excellent and you were there the best moment of our lives!"

    Marianthi Christidi August 2014
  • "A professional service throughout, and our phlebotomist was fantastic!"

    Eve Ellis June 2014
  • "Staff have always been very informative and helpful. They have responded to my emails and calls promptly."

    Ruth Rincon Ordonez June 2014
  • "I am very happy for the service and care I have received from  Smart Cells and the phlebotomy team. I would definitely recommend Smart Cells for cord blood banking. Many thanks."

    Mehta Niharikaben June 2014
  • "We have used Smart Cells twice now and have enjoyed equally good service on both occasions. Friendly, professional and extremely helpful staff made for a positive experience and we would happily recommend them."

    Karen Jarvis May 2014
  • "Brilliant service and an easy application process."

    Kate Royle May 2014
  • "Just fantastic at every stage, very responsive, knowledgeable and helpful. I felt reassured that there was contingency in place for the collection on the day and the collection and pick up was smooth but didn't interfere with the special birth day. All staff were exceptional in friendliness and helpfulness at every point."

    Emma Williams March 2014
  • "Every person I spoke to from Smart Cells was impressively helpful and friendly. I personally dealt with Mike, Kauser and Ketan. They made the whole process so easy and efficient. I would like to take this opportunity to thank Smart Cells and the individuals that helped make my experience a pleasant one"

    Juliana Malik October 2013
  • "Smart Cells uses the volume reduction method. This is the most technologically advanced method to date and is being used by the most advanced companies worldwide along with the NHS. This difference, coupled with a top notch service left me extremely satisfied and reassured that I chose the right company"

    Ephrat O June 2013
  • "From the start, we wanted to explore storing our baby's cord blood and tissue cells. Smart Cells was recommended by our doctor and after our first initial meeting with them, we felt we would be able to make an informed decision. We still asked and got info from other companies, however we chose Smart Cells because they had the most comprehensive and informative approach and their staff were very knowledgeable, professional and helpful"

    Rula Tadros May 2013
  • "Smart Cells customer service department was excellent. They dealt with all my queries straight away and were clear and concise, reassuring me and keeping me updated without being pushy. A professional service which I am very happy with. If I have another child I will definitely use them again"

    Marisa Nurse April 2013
  • "Smart Cells have been exceptionally helpful and a pleasure to deal with"

    Sue Stevens February 2013
  • "From the very first phone call the service was exceptional. Your staff were incredibly knowledgeable and friendly"

    Mr. & Mrs. Parker February 2013
  • "Smart Cells were really good help in explaining the whole process and giving me peace of mind when I had a question. Very friendly and knowledgeable. It was a pleasure dealing with them. The two Phlebotomists who I was in touch with were both nice and efficient"

    Nora Ferda-McKay January 2013
  • "The service we received from Smart Cells was irreproachable! We contacted them on several occasions, by phone and by email and they replied promptly every time by giving us all the information we needed."

    Oana Cazacu October 2012
  • "The Phlebotomist was very friendly on the day of delivery. Overall I was very satisfied with the process and it was worth the money"

    Nina Breunung October 2012
  • "Very helpful and friendly service! Smooth, quick and efficient process at a very busy moment in your life. Thank you!"

    Mr & Mrs. Zackariya September 2012
  • "I am using your service for my second baby! Thank you for everything. Phlebotomist was nice and punctual. Very happy customer!"

    Mr. & Mrs. Daraban, September 2012
  • "The service provided by Smart Cells Oman was amazing starting from the day I emailed them first. Fatima Manzoor, Territory Manager, got in touch with me straight away and she was always available to answer any doubts we had. The follow ups were also great and gave us comfort. I thank Smart Cells Oman and Fatima Manzoor for all their help and excellent service and I will surely tell my family and friends about you."

    Mrs. Maisa Al Ajmi & Mr. Ali Al Lawati October 2016
  • "Great and efficient service. The customer service is very friendly and you get a lovely one-to-one rapport. Happy to deal with any issue but also honest in giving advice. Would certainly use again and would recommend it to any of our friends"

    Mr. & Mrs. Papasavvas August 2012
  • "I was absolutely satisfied with the service! Clear information, quick service and reliable staff. Thank you very much for your help and I will definitely do it again if we have another baby"

    Agata Tyranska July 2012
  • "The service was amazing, could not be better!"

    Acosta Guizar May 2012
  • "Thanks a lot for your quick service. I will never forget that I called you in the middle of the night from the Labour Ward and after 1 hour I had the kit in my hand. An hour later the Phlebotomist was in the hospital waiting for the delivery of my baby and to collect the umbilical cord blood and tissue samples. Best regards to all the Smart Cells Staff - My real life insurance!"

    Mr. G Petrone April 2012
  • "A very professional and friendly service. Always ready to answer any questions and give advise. I would definitely use them again!"

    Mrs. Asghar Khan February 2012
  • "The service that we received by the team at Smart Cells was exceptional, thank you!"

    Stacey Buccellato January 2012
  • "We were surpised by our labour beginning before we had received our kit. Smart Cells and their approved Phlebotomy service were able to provide the kit and arrive within one hour. Very Helpful with all dealings and all explanations were very thorough"

    Matthew Mackenzie December 2012
  • "Our previous two interactions with SCI were very positive but this time you went over and above expectations. The telephone conversations were very polite and informative. I will recommend SCI to everyone that we know who is considering umbilical cord blood and tissue storage"

    Mark Dunbar October 2011
  • "Excellent service, friendly, helpful and the Phlebotomist was great at the hospital and was a good part of the team. She wasn't in the way at all and stayed with me through my quick birth"

    Julia Kidd October 2011
  • "Thank you so much for everything! Your customer service was fabulous and the process was very efficient"

    Erin Bonnier September 2011
  • "We have been extremely satisfied with the service provided by Smart Cells throughout the whole process - including the Phlebotomist who was always attentive to our needs. We would have no hesitation in recommending Smart Cells to family and friends"

    Paul Adkins September 2011
  • "Customer service is excellent. The team were very friendly and knowledgeable. We used your company with our first child and used it again for our second. Would definitely recommend to our friends"

    James Rennie September 2011
  • "I found the overall service very good. I have been very happy with the service provided to us with our three children. Should we go on to have any more children we would continue to use your company to collect and store cord blood and cord tissue stem cells. Many thanks for all of your assistance"

    Eilish Kelly August 2011
  • "We used Smart Cells with our first child and now again with our second baby. The service is excellent and everyone I spoke to was extremely courteous and helfpul. Staff followed up on a regular basis with me and offered their assistance if it was needed"

    Tarek Bachnak July 2011
  • "Excellent service and also very helpful in all Stages of the process. Thank you"

    Lynn Bew July 2011
  • "Great service and very happy that we went ahead with the process. Would recommend to family and friends"

    Emmy Cahoon July 2011
  • "Thanks for all of your help and taking the time to talk things through with me when I first called"

    Natasha Thaker June 2011
  • "Very easy process and I am grateful for the additional explanations with regard to storage and use. Your courier was also very helpful when it came to pick up and transport of the samples after delivery which was much appreciated"

    Julie Kuenzel June 2011
  • "Fast and friendly service. Always available to answer questions and queries. Appointed a fantastic Phlebotomist who was lovely!"

    Cassie Ladbrook June 2011
  • "Thank you very much for your good service. I received all the information I needed and the knowledge to explain the process. I will definitely use Smart Cells again when I have my second baby"

    R Manole June 2011
  • "Excellent! Very happy with the overall service, Would recommend!"

    Michael Spasov June 2011
  • "Great service - you did everything you could to make the process easy at a challenging time"

    Anindita Doig June 2011
  • "Once again Mike, thank you for all your time and effort in explaining everything to the last detail. After a bit of shopping around and considering other companies it was really your patience and ability to answer all my questions that made me choose Smart Cells over all the others"

    Marysia Angus June 2011
  • "Fantastic as always. This is the 3rd time I have used Smart Cells and would do so again if needed"

    Lauren McDonald October 2017
  • “Excellent experience. The service is of outstanding quality.”

    Caterina Resca April 2015
  •   "At a time when there are a huge number of decisions to make, banking with Smart Cells was one of the easiest. This is a great company: terrific service, wonderful product, have already recommended to others!”

    D'Maris Coffman April 2015
  • “I was very happy throughout with the service, timeliness and courtesy.”

    Michela de Nichola June 2015
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